the visual language of herbert matter

jeudi 17 mars 2011 | graphisme

When Swiss filmmaker Reto Caduff asked us to create the opening titles for his upcoming documentary on Herbert Matter — the legendary Swiss designer — we answered! The title creation was an amazing collaboration with Reto as we created unique elements for the titles as well as integrating much of Herbert’s massive library of diverse work.

Rather than write our own description, we’ll just borrow the logline from the film’s website. « THE VISUAL LANGUAGE OF HERBERT MATTER is a revealing look at the fascinating life story of the highly influential mid-century modern design master. Known as a quintessential designer’s designer, Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts. »

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